Today we have the pleasure to present Joel Lassinantti's new Luleå mask for the coming season.
A mask with a tribute to the Luleå legend Jarmo Myllys. He was Joel's childhood heroes, and also one of my first clients in the SHL back in the 90's. So it was for sure a special experience for me to create this design.
On a distance it is a clean classic and old school Luleå mask, and when you come closer it opens up and enters a new dimension of Luleå details all over the mask. The mask transforms into a storyteller design.
And for sure the mask is loaded with all the DAVEART Trademark Super FX.
Thanks Joel, I am so happy to be your personal artist.
Thank you all, much more to come!