Sunday, December 9, 2012

McElhinney’s new mask is a storyteller-design

Frölunda Indians

At a first glance of Curtis McElhinney’s new Columbus mask it’s a design built on the team logos with crisp and clean colors. Yes it is, but when you take a second look you will find it’s a storyteller-design, and you will discover so much more. The whole design is built on Curtis’ biggest interest, fly fishing.

So welcome to a discovery ride into the fly fishing world. On the sides the base color is created as the skin of a trout, and the blue is also transformed into underwater scenery with special effects. You will also find mayflies built into the design, and some details you can only see when you see it live.

It’s always such a joy to come up with new ideas and try them in new layouts and effects, always think outside the box.

Curtis, I can’t tell you enough how fun it was to create this new mask look.

You’re all welcome to check it out, thank you for your interest.